1. Referred Paper Research Session I (August 11th, Friday, 1:45pm – 3:15pm)
Does Fear of Isolation Disappear Online? Anonymity- and Attention-seeking Motivations behind Online Political News Consumption and Discourse
KyuJin Shim, Singapore Management University Soo-Kwang (Klive) Oh, William Paterson University Soojin Kim, Singapore Management University
The Effect of Brand Experience on Brand Love through Brand Trust, Satisfaction, and Identification
Jay (Hyunjae) Yu, Sogang University, Korea Gapyeon Jeong, Kyungbook University, Korea Woong Yang, Dongseo University, Korea Youngji Seo, University of Georgia
Firms’ Acceptance of Digital Advertising Policy in Korean Out-of-Home Advertising Industry: An Extension of the TAM Model
Jae-Soo Cho, Joongbu University, Korea
Yongseok Cheon, Korea OOH Advertising Center, Dankook University, Korea Sangwon Lee, Kyung Hee University, Korea
Jong Woo Jun, Dankook University, Korea
The Child Must Be Protected: News Big Data Analysis of Reporting Children in Korean Media for 20 Years
Daemin Park, Korea Press Foundation
Ock Tae Kim, Korea National Open University, Korea
Predicting Social Networking Sites (SNS) Communication in an Emerging Pandemic: The 2015 MERS-CoV Outbreak in South Korea
Woohyun Yoo, Incheon National University, Korea Doo-Hun Choi, Hallym University, Korea
Public Health Emergency Preparedness and Communication Inequalities: A Case of Middle East Respiratory Syndrome (MERS) Outbreak in Korea
Minjung Lee, Seoul National University, Korea Myoungsoon You, Seoul National University, Korea
Normative Influence in Scientists’ Willingness to Engage with the Public: Expanding the Theory of Normative Social Behavior (TNSB)
Hyeseung Elizabeth Koh, University of Texas at Austin Shupei Yuan, Michigan State University
Niveen AbiGhannam, University of Texas at Austin John Besley, Michigan State University
Anthony Dudo, University of Texas at Austin
An Overview and Implications of Scholarly Research Trend on Public Broadcasting in Korea
Gwangjae Kim, Hanyang Cyber University, Korea Shinkyu Kang, Sogang University, Korea
2. Referred Paper Research Session II (August 11th, Friday, 3:30pm – 5:00pm)
Revisiting Social Capital: Power Elites’ Social Capital Building Via Korean Newspapers’ People Section*
Wan-Soo Lee, Dongseo University, Korea Chan-Souk Kim, Cheongju University, Korea
How Do Health Messages and Self-Stigma Operate in Extended Parallel Process Model? : A Focus on a South Korean Smoking Issue**
Yungwook Kim, Ewha Womans University, Korea Jiyoung Lee, Syracuse University
Transboundary Air Pollution and Korean Public Opinion: Understanding the Effects of Attribution and Energy Frames†
Matthew A. Shapiro, Illinois Institute of Technology
* First Place Faculty Paper
** Second Place Faculty Paper
† Ewha-KACA Research Award Paper
