The 106th annual conference of the AEJMC will be held from August 7 to 10, 2023 in Washington, D.C. The programmed KACA sessions and events are below.
Research Paper Session Tuesday, August 8, 2:30 p.m. to 4:00 p.m. (EDT)
Moderating/Presiding: Dr. Jinhyon Kwon, Flagler College
Discussants: Dr. Won-Ki Moon, University of Florida & Dr. Jungyun Won, William Paterson University
Open Competition:
· Dr. Kyung Sun “Karen” Lee, Zayed University, Visual construction of the competitive imaginary in South Korea’s (inter)national development volunteer images*
· Dr. Irkwon Jeong, Kwangwoon University & & Dr. Hyoungkoo Khang, University of Alabama, Normative influence of social media on adolescents’ actions, attitudes, and perceptions toward non-normative behavior in South Korea
· Seung-Hwan Mun (Northeastern Illinois University), Revived Yellow Peril: A comparative analysis of hate crime and racial discrimination against Korean Americans during the COVID-19 pandemic
*Open Competition Top Paper
Student Competition
· Jeeyun Park, The University of Texas at Austin[HJ1] , The effect of online consumer-generated visual content in the hospitality section: Focusing on shared photo types and platform characteristics
· Soyon Choi, The University of Texas at Austin & Hyungrok Jin, The University of Texas at Austin, The Effectiveness of spatial presence in mixed reality sports (MRS) on exercise satisfaction and adherence
· Yunjin Pi, Yonsei University[HJ2] , The effect of message fatigue of COVID-19 emergency alert on avoidance behavior: The mediating role of perceived information usefulness
Business Meeting Tuesday, August 8, 4:30 p.m. to 5:20 p.m. (EDT)
Moderating/Presiding: Dr. Yeonsoo Kim, University of Texas at Austin
KACA Networking Dinner Tuesday, August 8, 7:00 p.m. to 9:00 p.m. (EDT)
Where: Han Gang Restaurant, 7243 Little River Turnpike, Annandale, VA 22003
The KACA Networking Dinner is sponsored by the School of Advertising and Public Relations at the University of Texas at Austin. KACA will provide complimentary food and drink as a result of this sponsorship. All attendees must register in advance.
*Note: The venue is located approximately 20-25 minutes away from the conference hotel. Please plan accordingly to ensure you have enough time for travel. For those interested in sharing an Uber to the restaurant, KACA committee members will gather at the Conference Hotel’s front door at 6:30 p.m.
KACA Graduate Student Session Wednesday, August 9, 12:00 p.m. to 1:30 p.m. (EDT)
Where: Unconventional Diner, 1207 9th St NW, Washington, DC 20001
The KACA Graduate Student Session is sponsored by the School of Advertising and Public Relations at the University of Texas at Austin. KACA will provide complimentary food and drink as a result of this sponsorship. Pre-registration is required, so use the links to RSVP.
